“Content marketing” is one of the latest buzzwords.
But content has been integral to marketing for years. Companies like Coca-Cola have been using content-driven marketing for as long as anyone can remember.
Online, you need to make sure that you’re not only conveying your message but also hitting your goals. Was your headline interesting enough to reach a big audience? Or was the copy intriguing enough to drive a higher CTR?
The obvious problem here is that if your content isn’t good, then it will hurt your other efforts.
Your SEO will struggle because no one will link to you. Your PPC ad won’t perform well because people don’t click on it. And your social media presence will languish in obscurity because no one engages with it.
(You know what they say… if you put lipstick on a pig, it’s still a pig.)
Here are 3 content mistakes that are killing your social media results.