Grow Your Business with Inbound Marketing Services
My inbound marketing services will make significant improvements in the way you attract, nurture, convert, and retain clients and customers. Here’s what you’ll get when working with me:
- Marketing strategies that align, support and drive your business goals
- Increased brand awareness and thought leadership so you can charge premium pricing
- Designing a marketing funnel that delivers sustainable, month-after-month growth in leads and loyalty
- Customized processes and systems to automatically increase leads and conversions
- And significant, measurable improvement in your entire digital marketing presence
Inbound marketing involves promoting a company through content (such as articles, podcasts, video, email marketing, webinars), optimizing that content for a specific audience, and distributing it through various online marketing channels (including search engines, email lists, blogs or media publications, and social media). The goal is to capture attention, nurture leads, and increase client or customer retention, referrals and re-purchases.
This style of marketing is more cost effective than traditional “outbound” marketing (which typically includes cold-calling/telemarketing, direct mail, and mass-media advertising) because:
- Consumers are increasingly ignoring or avoiding most forms of outbound marketing because of it’s aggressive style and pervasiveness (over 2,000 messages per day).
- Consumer attention is “fragmented”, meaning there are more potential channels and options for consumers today (compared to the golden days of television advertising on only a few channels).
- Finally, the convenience and cost effectiveness of shopping or looking for information (while sitting in your pajamas on the couch) through search engines, blogs and social media outweigh the traditional options of trade shows and billboards.
Consulting & Coaching
Inbound marketing is promoting a company through content (such as articles, podcasts, video, email marketing, webinars), optimizing that content for a specific audience, and distributing it through various online marketing channels (including search engines, email lists, blogs or media publications, and social media). The goal is to capture attention, nurture leads, and increase client or customer retention, referrals and re-purchases.
Events & Workshops
Events and workshops are like quick, invasive procedures to make a big impact in a short amount of time. I provide both free and paid sessions for individuals and groups.
