The Purpose of Marketing

Peter Drucker was a genius.

Seriously. I’m not exaggerating.

You can read any of his books today, and the lessons still apply.

He saw through the noise and narrowed in on the time-tested principles.

Drucker could phrase something a certain way and immediately capture it’s essence.

And marketing was no different.

In a world driven by mass-media advertising, he saw through it.

He understood what marketing is, and isn’t.

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