Peter Drucker was a genius.
Seriously. I’m not exaggerating.
You can read any of his books today, and the lessons still apply.
He saw through the noise and narrowed in on the time-tested principles.
Drucker could phrase something a certain way and immediately capture it’s essence.
And marketing was no different.
In a world driven by mass-media advertising, he saw through it.
He understood what marketing is, and isn’t.