Maximize your Blog Post’s Potential with Social Media Optimization

Brad Smith

After you’ve decided on your long-tail strategy, done some basic keyword research for a specific topic, optimized your post and hit publish, it’s time to relax, right?!

Sorry, you’re still not done. (And those social media experts claimed blogging was so easy!)

When you’re done with your article, you need to promote it.

Chances are, people don’t know it exists. Unless you get the word out, no one will find and appreciate all of your hard work.

Gary Vaynerchuck once said that “If content is King, then marketing is Queen… and we all know who runs the house!”


Phone Booths
Image courtesy of JD the Photog

Basic Social Media Promotion

Promotion through social media is becoming a huge factor in search engine rankings.

Each time your content is “Liked”, “ReTweeted” or “+1”, it’s saying that people like what they see and recommend it to others.

It’s been proven that search engines are factoring in this information both directly and indirectly in real-time. That means your article could be ranked on the first page the same day it’s published.


future of seo ranking factors

You need to think of yourself as a “content-curator”, not just a writer. So you want to pass along your information to people who may find it interesting.

Here are some best practices for maximizing Facebook and Twitter click through rates (CTR):

Facebook:

  • You should update Facebook a minimum of twice, maximum 5 times throughout the day.
  • Time of day counts! Around 11am and 7:30 works well for me, but other audiences may be different.
  • You should make sure your update has a good headline, image, and description.
  • You can try keeping a specific theme throughout the day. For example, if your Best Show in Las Vegas post is being updated twice. You can try asking a “Question” in between those postings related to Las Vegas shows.


Facebook social media optimization

Twitter:

  • Influencers! If you write about a specific person or place, then make sure to @them with a link to your post. Or if you know of someone who may be interested, or their audience, @them as well. For example, an entertainment blogger or editor in Las Vegas.


    Twitter influencer

  • Use hashtags to delineate what your post is about. For example, #LasVegas #Travel


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For example, ask yourself:

  • What is my social media audiences interested in?
  • What SM channels generate the most click-throughs?
  • where can I improve?

Identify your External Referrers: Where is your social traffic coming from? For example, what percentage is coming from Mobile, Facebook, Twitter or others? Do you currently get traffic from a site that you should participate more in? Or does your traffic vs. time invested in that site match up?

Now analyze clicks and look at the popular days: What types of posts are getting the most links? Are they correlated by city, category, topic, etc.


Optimizing click through rate

This will help you determine what you’re audience is interested in, letting you know what you should focus on doing more.

These are just some of the basics of social media optimization. But you can clearly see the overlap and importance of integrating your online marketing efforts to produce better results.


4 Common SEO Mistakes that Will Hurt Your Rankings this Year

Enter your name and email below to get a free on-demand video about how to fix these four common mistakes:

  • Mistake #1: Relying on a “Head” Keyword Strategy
  • Mistake #2: Over-Optimizing Your Pages and Posts
  • Mistake #3: Acquiring Easy, Low Value & High Risk Links
  • Mistake #4: Not Using a Combination of Tactics to Boost SEO



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